We don't require a detailed business plan: an intelligible project presentation or summary will perfectly do.

Company Overview

• Briefly define the company/business, its origin, history and progress up to date

Problem Definition

• State the big business/market/technology problem, current or emerging, that you are going to solve
• Explain why this problem implies a large market opportunity

Solution

• Provide a concise statement of your unique solution to the problem
• Describe how the company will generate value providing the solution to the problem

Market Opportunity

• The total size, rate of growth, trends of the targeted market
• The market segments, and addressable market for your product
• The target customers in your particular market segment

Competition

• Analysis of the competitive landscape
• List and describe your competition, direct and indirect, substitute solutions
• Detail your sustainable competitive advantage

Business Model

• Describe how the business is going to make money
• Show the expected cost of customer acquisition and customer life time value
• Describe how you will make your business model scalable and capital efficient
• Explain sales and marketing models

Technology Overview

• Describe the science behind the business
• Explain why the technology is novel and proprietary
• Explain how it will revolutionize existing procedures and processes

Management Team

• Highlight the backgrounds of the key members of the founding team and their relevant experience
• Describe their expertise in your company’s business domain
• Explain why your team is uniquely qualified to win

Milestones and Budget

• Describe what goals the company intends to accomplish as a result of the proposed financing
• Present a timeline required to achieve these milestones, and your plan of how you are going to achieve them
• Present a realistic budget to achieve those goals

Funding Requirements

• Indicate how much you are raising and how long the required financing will last
• Show details of planned use of funds
• List key milestones you plan to hit before the next financing round

Financial Forecast and Metrics

• Show revenue and expense projections for the next 3 years
• Show breakeven and growth assumptions